Monday, 1 March 2010

London Fashion Week – Burberry

Last season, the first in which Burberry showed its collection in London, was a publicity triumph for the company even if it left buyers puzzled as to how they could actually sell much that came down the runway. This season, there was no such question.

This was a totally bankable collection in which everything appealed. Christopher Bailey gave us a statement of good, solid looks that women across the world will be buying eagerly. Everything was classic English, and the tailored coats and jackets were not only beautifully cut in rich materials but flatteringly familiar. We had retreated from the avant garde and, appropriately enough for this label, revisited tradition – army and navy tradition, with fine wools in khaki and navy and enough shiny brass buttons to keep both the Duke of Wellington and Lord Nelson happy. It was all refined and perfectly proportioned clothing with an impeccable English accent. No wonder the buyers had smiles on their faces.

(I couldn't help noticing that Anna Wintour in an interview at the show kept referring to the label as 'Burberries', which seemed odd, given that its correct name was everywhere; then again, I'm guilty of having spelled Hakaan's name wrongly in a previous blog - thanks to relying on a BFC handout, I hasten to add, rather than checking myself – so it's clear that nobody's perfect.)

All Burberry photos © Jason Lloyd-Evans

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