We are at the beginning of a revolution. It is already clear that there are too many clothes, too many shows, too many pictures and way too many magazines even for the most dedicated fashionista. Which is why I feel that The September Issue was such a big mistake.
The truth is that it was boring … because putting together a fashion magazine IS boring. Everything moves terribly slowly. The daily dramas are over such trivial matters that nobody but the participants could possibly become emotionally involved with their outcome. Fashionistas flocked to the SI because they wanted to see Anna Wintour put in her place – fat chance! – and the director played into their hands by trying desperately to get something going between her and Grace Coddington over some pictures Wintour decided to drop. Storm in a teacup is the phrase that comes to mind and that is all it was, I'm afraid. No wonder that Sight and Sound, the cineast's bible, called The SI 'a boring film about boring people'.
No wonder it wasn't inflicted on the public at large. Even among fashion folk its appeal could only attract the weaker minded. Just show us the clothes much less frequently and leave it at that. The huge fashion magazine that is over three-quarters devoted to advertising is no great cause for celebration – except to the publishers, of course!