Is it because editors are getting lazy… or just clueless?
The same photographers over and over again; the same advertisements; the same fatuous copy. At least, that is true of all the world famous 'glossies', the names everybody knows and which have multinational editions (all of which are also all the same, by the way). No wonder sales are slumping. It is a miracle they have remained so high so long.
Of course, if you search you can still find magazines with enough integrity not to have sold out entirely to the demands of advertisers. But you have to look hard. All individuality has slowly been eroded by a process that began a long time ago. I have a collection of Vogue going back to 1928 and the variety in the editorial pages is staggering compared with now. In those days, women read Vogue, Tatler, Harpers Bazaar, Town and Country and so on, even if they weren't especially interested in fashion. Now I don't know any intelligent women who read them. How sad that these once-great institutions are now read only in hairdressers or by the trade.